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- About the Marketo connector
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About the Marketo connector
Marketo is a marketing automation software designed to help businesses automate and measure marketing engagement, tasks and workflows. Among other things, Marketo enables users to do lead management, marketing automation, lead scoring, account based marketing, digital advertising, email marketing, real-time personalization, reporting, marketing ROI, campaigning, event marketing, and much more.
Before automating processes, you need to establish a connection with your Marketo instance. Step-by-step instructions are available in the Marketo authentication page.
The Marketo connector supports events via polling. Information about the supported events is available in the Marketo events page.
You can use the connection to enable the Marketo activities in UiPath® Studio and build automations for managing campaigns, SEO work, leads, content, and more. These activities allow you to execute create, read, update, and delete operations on your Marketo objects.
The UiPath connector is compatible with Marketo v1 REST API. Learn more at the Marketo website.
